How to Write Good Blog Content? The secret of a good blog lies in the content. Good blog content literally means putting something different on every blog.
Really good blog content is not impulsive, it is content that has been thought out, and properly researched. You cannot treat the blog as an experiment and then expect it to work for you. The whole idea is to mean business, and to make your presence felt online, as well as to eventually make money from it, so therefore you have to ensure it performs the way you want it to.
One of the biggest problem blog owners run into is creating consistent content for their blog. Even experienced writers that have been blogging for years have writing roadblocks. However, I have identified one way to overcome this challenge – pre-planning your content! Below are actionable steps to write good blog content.
How To Write Good Blog Content?
First, take the time to think about what content your readers actually want to read. Yes, it is your blog, but it is no longer about you anymore. When creating content, it is important to always keep your target audience in mind. Your job is to provide tremendous value to your readers. They are taking the time out of their busy schedules to read your content because they find it resourceful. Always keep them it mind!
Speaking of your target audience… I want you to take a pen and paper and start thinking about them. Write down every single question your readers or customers could potentially ask you. These questions could be about your products, services, experience, instructions, resources, etc. Literally put yourself in your target audience’s shoes and brainstorm questions you would have if you were them. I want you to come up with a list of 50 questions.
Once you have your list of 50 questions, I want you to turn them into blog headlines. In example, look at this actual blog post.
Question my audience has: How do I come up with content on a consistent basis for my blog?
Question turned into a blog headline: 5 Steps to Creating Content Consistently for Your Blog
I found a pain point that my audience has and turned into a resourceful blog post full of valuable information for them to be able to implement in their writing routines.
Now, I want you to do that 50 times. Turn each question into a blog post headline. It can be in a list form (like this one), you can keep it in a question form or you can use your own customized title. The most important part is making sure your audience knows what question you are going to solve.
Now it is time to analyze your schedule. How much time do you honestly have each week to create content for your blog? You want to answer this question realistically. We all wish we could produce 10 blogs a week, but honestly we know that goal probably will not be achieved. Creating blog content takes work and you don’t want to wear yourself out either.
I would recommend starting at setting a goal of creating three blog posts per week. This is a substantial enough amount of content to make an impact, but still gives you time to focus on other tasks. If you find this frequency is easy then feel free to scale up to four posts a week.
The most important part of setting your frequency is sticking to it. Your readers will be relying on your posting schedule and you don’t want to let them down. Being consistent with your content is the key to having a successful blog with loyal followers.
3. Your Prime Time
Now that you have decided your posting frequency, I want you to look more internally towards your personality. What time of day do you feel the most energetic? When have you noticed you are in hustle mode? Are you a night owl or early riser? Try to pin-point a block of hours in your day that you feel you are the most productive. These hours will be essential in your content creation schedule.
4. Block Your Time
Okay by now you have the following completed:
· Identified 50 blog topics that your audience is waiting for you to write.
· Decided on the weekly frequency of your blogs that will realistically work for you.
· Observed your schedule and personality to identify when you are most productive.
Now it is time to block your time in your calendar of choice. This is another important part, decide if you work better with an actual paper planner or digital application calendar. I actually use both systems. I use a regular paper planner to schedule out my work load, but then I put reminders in my Google Calendar application. This is just an example of what works for me, but you need to identify what system works for you.
Once you decide on your calendar system – it is time to start planning out your content. Take your list of 50 questions that you turned into blog topics. Then look at the frequency that you want to post and the time block that you are most productive. Now start to fill in your calendar with specific blog topics in the specific hours that work for you. It is best to designate specific days each week that you are going to publish your blog posts. This is good for you to get into a routine of writing on specific days. Additionally, it is beneficial to your audience to get into a regular habit of knowing when your content will be published weekly. This will increase readership and loyal blog followers.
Last but not least, the most important step of all… get out there and start writing content. You already have established your blog topics. Those pre-planned topics will decrease procrastination and increase content creation. Once you establish your writing routine, getting into “writing mode” will come more naturally. Finally, being consistent in your content writing will generate elevated search engine rankings, increase in website visitors and better positioning of yourself as an expert in your industry.
Some tips for creating good content-
- Give the compelling headline: If you don’t give the attractive headline to your blog then there are the chances that people will not read to share the blog post that you have written. People generally judge the post by its title. This is the reason why blog title is very much important for getting good response from the readers. One of the tools through which you can run your headline so that you can find the emotional marketing value of the headline that you have written in your blog is EMV headline analyzer. This tool will give you the tips on how you can improve the headline that you have written.
- Know your audience: when you will decide to start writing the blog then it important that you must know the audience for which the blog is. You also have to keep into your consideration that what type of content they are looking for. Instead of guessing what your audience wants you to have to make the data-driven decision. You can do this by doing some competitor analysis and industry research.
- Organize your content in an outline: Sometimes, blogs can have an overwhelming amount of information for the reader and the writer. The trick is to organize the info do readers are not intimated by the length or amount of content. The organisation can take many forms like sections, lists, tips, whatever’s most appropriate but it must be organised.
- Add subheadings and shorter paragraphs: Formatting the blog post is very important. It is not good to read the blog post that has just one long paragraph. The visual appeal of your blog’s content can be just as important as the content itself. Write your blog post in short paragraphs (not more than 2-3 sentences is a safe rule) to provide a visual relief to from a text heavy web page. Many of the times people skip the content of the blog before they actually decide to read it. Therefore is it recommended to break the paragraph and break the blog with subheadings. When you will give your effort in making the content easy for the readers then it will help them to read the blog post. One of the most important tips is to write the shorter paragraphs that will help the readers to work their way through the post.
- Add images: The brain of a human is made in such a way that it can process the visual content very easily and in quickly as compared to the text-based content. This is the reason why putting attractive images will help in boosting engagement. If you don’t know where to take the images the don’t worry there are many free resources where you can find the high-quality images. You can also create your you images. When you are in the pinch then stock photos are better. However, they are not super personal. You can use Shutterstock.
It is important to add a call-to-action feature in your blog. Provide actions for users to follow up and interact with your content. For this, you must first know what you want your audience to do. Do you want them to share or comment on your blog? Do you want them to download a PDF or sign up with you? Provide a call-to-action on each page or blog and state clearly what you want your users to do.
Also, Read – 5 Types of Expert Content Writers You Need